Saturday, October 17, 2009

Have you tried VIA?

This morning, we headed into bold new territory as we sampled VIA for the first time. If you are not familiar with VIA, it is Starbucks first attempt at instant coffee. Now, some of you when it comes to your cup of joe may scoff at the thought of instant coffee, but for us (especially in these times) we like to maximize the benefit of every last coffee crystal. Which is why we have been huge fans of Taster's Choice Gourmet Roast for years now.

We don't take our coffee with any cream, milk, or sugar - just a smidge of sweet & low and we're ready to go.

Both of us have been fans of Starbucks for quite some time, but like most of you, we have chosen to scale back on this indulgence (although, wine will always win out over coffee for us). Upon watching several VIA commercials while working out, we both became excited at the possibility of instant Starbucks coffee. So, this morning, as we type this, we are drinking Starbucks VIA Ready Brew Italian Roast.

Upon first sip, while the aroma isn't nearly as strong as "real" coffee, it still smelled refreshing. From a preference standpoint, it was slightly bitter until we added our favorite sweetening agent. After combining the two, the conclusion is. . .it does taste better than our regular instant coffee - but nothing beats a cup of joe, piping hot, and served with personality. We look forward to trying the Columbian Roast next.

[Mp3] Roger McGuinn and Calexico - One More Cup of Coffee (Dylan cover)
[Mp3] Motel Motel - Coffee


rebecca mcavinchey said...

It sounds like it's worth a try. Thanks for the tip! Paul can then take the morning off from being a barista!

rebecca mcavinchey said...

p.s. I just read how much VIA costs ... might have changed my mind now.

Allison M. said...

I used to be huge on coffee then moved to tea and have a cup at work every now and then. I cut back on my Starbucks too and would splurge on wine over coffee any day.