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Last week, our close friend Jackie gave us a really thoughtful and unique engagement present: his and hers
Johnny Cupcake t-shirts. Until then, neither of us had ever heard of this Boston-based clothing brand -- unbeknowst us, Johnny Cupcakes has been kicking around since 2001. The company was started by John Earle as a joke, he began selling his Johnny Cupcakes t-shirts on the side while on tour with his hardcore band,
On Broken Wings. While touring, he was so successful selling his t-shirts that he decided to make it a full-time gig. This was a big leap for John since he had only a semester of college under his belt and not a fan of the 9-5. Fortunately, his t-shirts have gone from a joke to a very lucrative business where his t-shirts range in price anywhere from $33 - $70 dollars, most of which are made in limited quantities allowing the brand to remain exclusive.
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Just this past year, the first (and only) Johnny Cupcakes
store opened on Boston's Newbury Street. If you don't live in Boston, you might be able to find a few select stores that carry his t-shirts in the States -- not to mention, locations in Japan even sell his stuff. And of course you can browse/purchase a variety of t-shirts from his
website :) For now he only sells t-shirts but has plans to make Johnny Cupcakes into a brand that also carries bags, ties, jackets, and other merchandise in development. Judging by his talent, these t-shirts are a sign of yet even sweeter success in store for Johnny Cupcakes.
Bonus:Check out Johnny Cupcakes
NPR interviewBefriend Johnny Cupcakes on
Myspace